Fintech Solution • 2023
Role: Product Manager - Research to Execution
In an increasingly connected world, sending and receiving money across borders remains unnecessarily complex — marked by high fees, slow transactions, and limited access to global financial systems. Small businesses, freelancers, and unbanked individuals in developing regions often struggle to receive international payments efficiently. SwitchHub was conceived to solve this. The product aimed to bridge global financial systems, making international payments as easy and transparent as local transfers. Through one sleek platform, users could execute transactions, manage currencies, and track payments — all while enjoying real-time visibility and control.
Led market and user research for cross-border payment flows
Defined product vision and roadmap focused on speed and transparency
Collaborated with compliance teams on KYC and AML integration
Translated user needs into PRDs and technical requirements
Tracked KPIs for onboarding, transaction speed, and success rates
Reduce transaction time, lower fees, and ensure full compliance.
Conducted market and user research with freelancers and small business owners
Mapped cross-border payment flows and key friction points
Defined a product roadmap focused on speed, transparency, and security
Collaborated with compliance teams to align on KYC and AML requirements
Led product testing and validation prior to launch
Ensured alignment between user needs, technical execution, and compliance
Reduced transaction time from days to minutes
Cut transaction fees by over 40%
Delivered full KYC/AML compliance