E-commerce Platform • 2024
Role: Product Manager - Discovery to Launch
StitchHouse was built to give African vendors one platform to reach global buyers. Vendors were struggling with long onboarding processes and scattered platforms that slowed down their sales journey. StitchHouse was born out of a simple but pressing challenge: African vendors, especially small businesses, lacked a unified platform to reach global buyers. Each vendor relied on fragmented platforms, struggling with visibility, complex onboarding, and inconsistent user experiences. The goal was to build a multi-tenant e-commerce SaaS marketplace where vendors could seamlessly list products, manage their stores, and sell globally, all from one place.
Led product discovery and stakeholder alignment sessions
Defined product strategy, success metrics, and PRDs
Collaborated with engineering and design teams on KYC automation
Managed product execution from discovery to launch
Monitored post-launch metrics and user feedback for iteration
Simplify onboarding, reduce approval times, and create a unified space where vendors could sell seamlessly across borders.
Led discovery sessions with stakeholders to identify onboarding friction points
Collaborated with engineering to design a real-time KYC validation system
Ran A/B tests to validate onboarding flow improvements
Iterated on product flows using feedback from early users
Authored product strategy and PRDs
Managed product execution from discovery through launch
Tracked post-launch metrics and user feedback for continuous improvement
Onboarding wait time reduced by 40%
Approval rates increased by 25%
Vendors reported faster access to global buyers and fewer drop-offs during registration